About Us
JINJAARA is not just a brand it’s a journey of passion, purpose, and heritage.
Founded in 2010 by Jiya Maheshwari in a small room in Jaipur, JINJAARA began with one artisan, one sewing machine, and a simple dream: to create thoughtful fashion that blends Indian tradition with modern comfort.
We didn’t set out to chase trends or runway forecasts.
Instead, we listened to women, their lives, their stories, and their evolving needs.
This understanding led us to build something different a brand that offers insight-driven, handcrafted clothing that feels as good as it looks.
Today, JINJAARA offers a wide range of clothing for women, men, and kids, along with a growing collection of home essentials all designed with purpose, comfort, and timeless beauty in mind.
Rooted in Craft
Our designs are born in Jaipur, a city known for its rich textile heritage.
We proudly work with local artisans who specialize in traditional handblock printing, a centuries-old technique that involves carving intricate designs onto wooden blocks and stamping them onto fabric all by hand.
Each piece carries the touch of these artisans, making every item uniquely beautiful.
From soft cotton kurtas to breezy co-ord sets and handcrafted home linens, every JINJAARA product reflects slow fashion, conscious choices, and unmatched Indian craftsmanship.
Everything we make is proudly made in India.
Our Purpose
We exist to create products that are beautiful, functional, and meaningful — for you and for the people who make them.
Our mission is twofold:
1. To offer honest pricing, lasting quality, and transparency to our customers.
2. To uplift and empower Indian artisans, giving their work the recognition and value it deserves.
These goals go hand in hand. When you choose JINJAARA, you support something bigger a craft, a community, and a cause.
From Our Founder
JINJAARA is my way of honoring the art I grew up around the prints, the fabrics, the people. I wanted to create something that feels personal, rooted, and real something that celebrates India while embracing everyday simplicity.
Jiya Maheshwari, Founder
Thank You
Thank you for being a part of our journey.
Every time you wear or gift JINJAARA, you help us carry forward the story of Indian craft — especially handblock printing into homes around the world.
Together, we’re taking India to the world one handcrafted creation at a time.